Home delivery, the # 1 option for restaurants and supermarkets to survive Covid19
Over the past two years, and with the current health crisis, home delivery of food products has increased by 15%. In 2020 alone, the online food market has reached astronomical numbers. In addition, it is estimated that by 2022 at least 70% of consumers will be shopping without going to supermarkets.
The rapid evolution of home delivery services has encouraged several fast-food chains and supermarkets to collaborate with reputable web platforms or even create their own mobile application to deliver orders online.
McDonald’s, on the way to uberization
The pioneer of this strategy is none other than McDonald’s, which has been able to expand its range of home delivery services with several partners such as Uber Eats, Stuart, Just Eat and Deliveroo.
This collaboration has enabled it to cover major cities and metropolises in France such as Paris, Lyon, Lille, Marseille, etc.
However, this uberisation strategy has not prevented the American fast-food giant from planning the opening of numerous restaurants in 2021 and 2022.
Which sales strategy for hypermarkets?
To compensate for the decline in their turnover during 2020, hypermarkets have embarked on home delivery of their products through services and personalized mobile applications.
Transforming into cybermarkets, these businesses rely on their fleet of vehicles to deliver meals, food products, and other items previously sold on their shelves to homes.
The main supermarkets that have adopted home delivery to save their brand are Auchan, Carrefour, Intermarché, or Leclerc.
What about small traders?
There is no doubt that the COVID-19 pandemic has worsened the financial situation of small businesses, regardless of their activities.
To adapt to the current crisis, many SMEs have turned to Internet tools.
One of the biggest trends to emerge since 2020 is the applications grouping together the catering trades, craftsmen such as heating engineers and plumbers, …
Other small businesses have also taken advantage of home delivery services to distribute their products and continue to survive. As a result, a few clicks are enough to deliver bread, eggs, sugar, and coffee to fellow citizens.
This digitization of the professional activities of traders has encouraged several digital agencies to find quick and economical solutions for all companies wishing to set up the “home delivery” service.