Why did the business of linking get exploded?
Linking has become a lucrative and trendy business for many startups. It is hugely successful because it can apply to all sectors.
Getting in touch takes many forms. It can concern the professional field via an online platform for example, or the private domain such as one-to-one meetings.
Offer useful services
Thus, it is now possible to find a phone repairer online in a few minutes. Specialized marketplaces offer to put you in touch with artisans in your area for any type of work to do.
Respond to market issues
Matching platforms such as Demenageur.com or Find a craftsman respond effectively to the expectations of individuals, to find where to find a service provider. Customers no longer have to spend a lot of time on the internet looking for a supplier. On platforms, they have the ability to filter the results to get only providers located near their homes.
On the other hand, companies that offer their service on these marketplaces provide a simple but effective solution to their eternal problem of customer prospection. On a matching platform, service providers benefit from good visibility.
The application of the social responsibility of the platforms
The reliability of the platform is an essential guarantee for Internet users. This is why marketplaces with free access (without a filter at the entrance) could eventually disappear in favor of the platforms that are responsible for their ads. Even the dating sector is hit hard by this trend. To prevent members from wasting time with not serious profiles, some platforms like Meetic now require their participants to meet certain conditions.
The job of plumber suffered a lot from this free entry model. Unreliable providers began to rip off individuals via the platforms. Nearly 2,500 complaints a year are filed in France for scams in plumbing troubleshooting. Thus, to restore trust between plumbers and customers, platforms like Gomario have started to select their members, to establish quality charters or to practice price transparency.
An improvement in the customer experience
If this business explodes, it is largely thanks to the use of new adapted technologies. But we must also include online loyalty efforts, rigorous moderators and animation.
A good marketplace should include all of these elements in its marketing strategy to be sure to meet success. These different elements contribute, in one way or another, to improve the user experience.
The rise of mobile technology makes the platforms available to users 24 hours a day, 7 days a week, since they can connect from anywhere in the world and anytime, from their laptop or mobile phone. Tablet. With Homly You, partner artisans can send a project description directly via SMS or email.
Legal protection of customers
To date, users of linking platforms have no recourse for electronic transactions. The protection of personal data against any abusive exploitation also remains a vast project.
In fact, the customer can initiate procedures in case of disputes with a supplier especially when it concerns the quality of execution of the work. Hence the importance of rigorous selection at the entrance of the platforms, which must ensure, for example, that providers are provided with professional liability insurance.
